📱 The Digital Storefront Challenge
In the crowded world of mobile gaming, even exceptional games can remain undiscovered without proper visibility. At Junglee Games, the App Store Optimization (ASO) Specialist role isn’t just about keywords and metadata—it’s about creating digital storefronts that convert browsers into players across a portfolio of games enjoyed by 140 million users worldwide.
🎮 Gaming Legacy: The Junglee Story
Founded: San Francisco, 2012
Current Status: Part of Flutter Entertainment Group
User Base: 140+ million gamers worldwide
Notable Games: Howzat, Junglee Rummy, Junglee Poker
Junglee Games represents the intersection of entertainment and technology, with a team of 900+ talented individuals—many who’ve contributed to AAA gaming titles like Transformers and Star Wars: The Old Republic, and even Hollywood blockbusters like Avatar.
Their mission transcends gaming: to build entertainment experiences that connect millions worldwide through the universal language of play.
🔍 Job X-Ray: The ASO Specialist Role
The Mission
This position calls for a results-oriented ASO Specialist who can systematically improve non-brand keyword rankings for Junglee’s gaming applications across both Android and iOS platforms.
Daily Quest Log
Your day-to-day responsibilities will form a strategic cycle of optimization:
DISCOVER → IMPLEMENT → MEASURE → COLLABORATE → REFINEDISCOVER
- Identify high-potential keywords using specialized tools (AppTweak, AppAnnie, App Radar)
- Monitor trending search terms and seasonal opportunities
- Analyze competitor strategies and identify gaps through quarterly ASO audits
IMPLEMENT
- Optimize app titles, descriptions, and metadata based on keyword research
- Work with Design teams to create compelling store listing creatives
- Develop and manage Custom Store Listing pages
MEASURE
- Establish and track user journey funnels with the data analytics team
- Maintain comprehensive ASO dashboards for performance tracking
- Interlace ASO data with User Acquisition Campaign data for deeper insights
COLLABORATE
- Transform intelligence from Product and Marketing teams into ASO strategies
- Present findings and recommendations to stakeholders
- Cross-functional coordination to ensure alignment between store presence and marketing campaigns
REFINE
- Continuously update keywords based on performance data
- Adapt strategies to algorithm changes and market trends
- Iterate on store listings through testing and optimization
🧰 Your Optimization Toolkit
Required Experience & Skills
- Professional Track Record: 2-3 years of ASO experience with recognizable apps
- Technical Proficiency: Mastery of Google Spreadsheets and Presentations
- Tool Expertise: Experience with AppTweak, AppAnnie (data.ai), and App Radar
- Analytics Acumen: Strong ability to extract and interpret data from Play Console and App Store Connect
- Creative Success: Proven history creating successful Custom Store Listing pages
Valuable Additions
- Experience with Mobile Measurement Partner tools (AppsFlyer, Branch, Adjust)
- Understanding of gaming audience behaviors and preferences
- Knowledge of app store algorithm updates and changes
💫 The Junglee Values Galaxy
Working at Junglee means embracing five interconnected values that drive their success:
Value Customers & Data ⭐
Make decisions through the lens of customer needs and data-driven insights. Master relevant KPIs and leverage continuous testing to create impact.
Inspire Extreme Ownership 🚀
Take responsibility for outcomes, collaborate effectively across teams, and pay attention to every detail that contributes to a game’s success.
Lead with Love ❤️
Reject fear-based management in favor of open dialogue, mutual growth, and a balanced approach to risk-taking and responsibility.
Embrace Change 🔄
Adapt swiftly to industry evolution, recognizing when to pivot strategies to maintain competitive advantage in the dynamic gaming market.
Play the Big Game 🏆
Think beyond incremental improvements to create bold innovations and inventive solutions that drive significant results.
🌟 Beyond the Paycheck: The Complete Package
At Junglee Games, compensation extends far beyond a salary:
- Wellness Benefits: Family healthcare coverage and fitness plans
- Practical Perks: Gadget allowances and fuel cost coverage
- Rewards: Paid gift coupons and recognition programs
- Growth Opportunities: Career advancement in a rapidly expanding gaming company
📊 Industry Insights: ASO in Gaming
[Editor’s Note: Understanding the broader context of ASO in the gaming industry]
App Store Optimization for gaming apps presents unique challenges and opportunities compared to other application categories:
Current Industry Trends
- Algorithm Evolution: Both Google Play and Apple’s App Store continuously refine their ranking algorithms, placing increasing emphasis on engagement metrics beyond installs
- Visual Importance: Gaming apps depend heavily on visual assets, with up to 50% higher conversion rates for apps with optimized screenshots and preview videos
- Review Management: User ratings affect both visibility and conversion, with games above 4.5 stars receiving up to 3.5x more downloads
- Localization Impact: Properly localized ASO can increase downloads by 120% in non-English speaking markets
The Stakes Are High
For gaming companies like Junglee, effective ASO directly impacts:
- User acquisition costs (potentially reducing them by 20-30%)
- Organic discovery rates
- Player quality and retention metrics
- Overall marketing ROI
💬 From the Field: ASO Expert Perspective
[Editor’s Note: Unique insights from industry professionals]
“The most successful ASO specialists in gaming understand the delicate balance between search visibility and conversion optimization,” notes a veteran mobile gaming marketer. “Keywords get you found, but compelling visuals and clear value propositions get you downloaded.”
Key success factors for ASO specialists in gaming include:
- The ability to analyze large datasets to identify opportunities others miss
- Creative thinking that connects keyword strategy with visual storytelling
- Understanding of how different gaming audiences search and make download decisions
- Agility to adapt to frequent store policy and algorithm changes
🎯 Is This Role Right For You?
This position is ideal for someone who:
- Thrives in data-rich environments while appreciating the creative aspects of gaming
- Enjoys the measurable impact of optimization work
- Wants to influence how millions discover and experience mobile games
- Seeks to work with a diverse team of gaming industry veterans
You’ll excel if you have both analytical precision and creative intuition—the rare combination that turns good ASO into great ASO.
🔮 The Future Path: Career Growth in ASO
[Editor’s Note: Helping candidates see the long-term career potential]
The ASO Specialist role at Junglee Games can be a springboard to several career trajectories:
- Advanced ASO Leadership: Growing into senior ASO positions or managing ASO teams
- Broader App Marketing: Expanding into comprehensive mobile marketing strategy
- Product Growth: Transitioning to product management with a growth focus
- User Acquisition Specialization: Moving into paid UA with a strong organic foundation
- Analytics Leadership: Leveraging data skills to grow into analytics management
With mobile gaming projected to reach $116 billion by 2027, specialists who can drive discovery and downloads will remain in high demand across the industry.
If you’re ready to optimize the path between great games and the players who’ll love them, Junglee Games is ready to welcome your expertise to their team of 900+ passionate gaming professionals.
Junglee Games values diversity, inclusion, and the unique perspective each team member brings to creating entertainment that connects millions worldwide.